Growth spurt in mobile Internet

Over 35% of Filipino Internet users adopt mobile Internet

A growth spurt in mobile Internet use in South East Asia (SEA) resulted in an over 35% of Filipino Internet users to adopt mobile Internet- placing Philippines third in SEA for mobile use. Compared to March 2011, mobile Internet use among Filipinos increased by over 48% in April 2011.

Effective Measure Regional Director (SEA) Russell Conrad credits this growth to the increasing popularity of Smartphones, “Along with the boom of Smartphones throughout the region, a growing number of consumers, including over half a million Filipino Internet users, are adopting mobile Internet to access infotainment, conduct business and engage in e-commerce while on the go.

Comparison of the increase in mobile Internet use in SEA from March to April 2011:

Comparison of the  increase in mobile internet use in sea from march to april 2011.png

The following details the browsing patterns of Filipino mobile Internet users in April 2011:

  • Mobile Internet users stayed on a webpage at an average of 51 seconds, 22 seconds more than PC users
  • Each session on mobile Internet lasted for at an average of 5.42 minutes, 34 seconds more than a PC session
  • Mobile internet users viewed an average of 7 pages per session, 4 pages less than PC users

“The progress of the Philippines market is deeply encouraging. The increased activity seen on mobile Internet provides an opportunity for businesses to target the Philippines market and establish mobile-friendly interfaces to strengthen an online presence,” said Conrad.

SOURCE: Effective Measure

Effective Measure is a world leading online Audience Measurement solution, head-quartered in Melbourne, Australia with additional offices in Dubai, New York, Sydney and Bangkok.

Lead by a team of world respected Audience Measurement professionals, Effective Measure is rapidly becoming the de facto standard in 16 countries globally.

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